Twitter is amazing. Not only does it give you the opportunity to reach out to brands and people you look up to, but it also gives you the ability to meet liked-minded people in your same city. That is exactly how I met this next awesome person, Adam Dince.
The first time I met him, in person, was at the soon to be revived Social Media Brunchfest, or #SMBrunchfest. The first time I heard him speak, however, was at MN Blogger Conference - and I knew right off the bat he was an awesome guy, down to earth, and someone I should get to know.
I reached out to him for this informal blog post and he kindly obliged. Take notes, people - he is one of the smartest guys I know, and I'm happy to call him a friend!
If you had an unlimited amount of five books that you could give away to everyone you meet, what would they be? Why?
1. Tuesday’s With Morrie, Mitch Albom – Just read it. I promise it will change your life.
2. A Dog’s Purpose, W. Bruce Cameron – If you’re a dog lover like me, this is a must read!
3. The Art of Racing In The Rain, Garth Stein – Again, I’m a dog lover and this book really hit home for me. I think you’ll love it. Read it!
4. Brain Droppings, George Carlin – Utterly hysterical while being completely accurate about how the world works.
5. The Diary of Anne Frank, Anne Frank – We must never let history repeat itself. I’ve read this book a few times and it’s left a permanent mark on me.
Where are you from originally?
I’m originally from Ft. Lauderdale, Florida. However, prior to moving in the Cities in 2012, I lived in San Diego, Phoenix and New York City.
What do you do for a profession?
My official title is Director of Online Earned Media at Deluxe Corp. Essentially, my job is to drive performance from non-paid advertising and marketing channels. For example: SEO, organic social media, content strategy, influencer outreach, etc.
How did you get into this profession?
I fell in to it actually. In 2000, I taught myself web design and started my own small business building websites for other small businesses in San Diego. A few years later, I was brought in to a traditional print marketing company to build out a web design offering for their customers.
Towards the end of 2005, I found myself burned out on design and wanted to get in to the marketing side of the business. Not knowing where to turn, I threw my resume on Monster.com. Back then, it was the top website for job and headhunters. Literally, a few days after posting my resume, a recruiter reached out to me with an opportunity at global ad agency, iCrossing. I took the job and ended up working on a variety of top Fortune 500 brands.
After experiencing significant success on iCrossing’s SEO team, I was recruited to MRM McCann in New York City, where I was asked to build out a search and content strategy practice to service our largest global clients.
MRM – McCann was one of the best professional experiences of my life. I moved from strategist to Vice-President in about two years, grew the practice and had incredible numbers. I also built an amazing network of digital leaders across the globe.
In 2012, I was fortunate to meet Deluxe Corp. They were looking for someone to come in and build an in-house earned media practice and I was looking for an opportunity to learn eCommerce. We’ve managed to create an awesome team that is firing on all cylinders and constantly delivers great results. It’s been an awesome journey thus far. I really do love my career!
What do you love about what you do?
I love working with my team. They make coming in to work every day something I look forward to. Additionally, I love going out on the speaking circuit and teaching other marketers and small business owners how to rock-it online.
Additionally, there's another aspect to my career that I don't think about as often as I should. I'm fortunate to be able to help people find the information they're looking for. Think about this case.
If a person finds out their relative has a health issue and doesn't know much about the topic, they're most likely going to search for more information. If I can make that information highly findable through SEO or social media, then I have the opportunity to help make someone's life a little better.
As digital marketers, we have the opportunity to make a difference in people's lives and I love that. To me, it's not about advertising and marketing, it's about helping people find what they need at the moment they need it.
There’s really nothing about my career I don’t enjoy.
What are some of your professional achievements you are most proud of?
Honestly, the achievements I’m most proud of are the people on my teams whom I’ve trained and mentored, that have flourished in this industry. Awards, results, and recognitions are great, but at the end of the day, it’s all about the people. I’m proud to say that everyone that’s started their careers on one of my teams is doing incredibly well. I take a lot of pride in that.
What are some of your hunches about the future of digital/social/SEO?
- More companies will bring digital expertise in-house rather than outsourcing to agencies
- Mobile and wearable technologies will continue to grow in importance
- As online marketing and advertising gets more complex, the most successful industry professionals will be those T-shaped marketers that Moz has been talking about for years
- Brands will get smarter about where they’re spending money. They’ll stop wasting it on advertising and marketing that doesn’t work and reallocate it to those that provide meaningful ROI
What do you enjoy doing in your spare time?
Right now, most of my free time is consumed by coursework and studies for the St. Kate MBA program. Believe it or not, I do enjoy it. Playing the piano, drums and songwriting are a major creative outlet for me. I try to play and write as much as time allows. I also enjoy spending time with friends at good pubs and hanging out with my two rescue dogs, Scrappy and Pappy.
If you could have any superpower, what would it be? Why?
To go travel back in time. There are family, friends and pets that I’ve lost over the course of my life and would love to go back and spend time with them again.
Give us three of your favorite quotes. What do you find so powerful about these quotes?
1. “Make it hard to spot the general by working like a soldier” Anonymous – This quote inspires me to work as hard as possible and be the best example I can be for the people who work with me.
2. “The test of a manager is not how good he is at bossing, but how little bossing he has to do” Mary Parker Follett – I’m a big fan of the study of leadership and management. I think this quote is a great reminder of the type of manager/leader I should be.
3. "If you can't dazzle em with brilliance, befuddle em with bullshit." – Dutch Mantell. I love this quote. Not because I live by it, but it so accurately describes so much of what I see in online marketing these days. It reminds me of who I don’t want to be.
Give some advice to those up-and-coming professionals out there.
Last month I lead a session at the Student Ad Summit on building a personal brand. Here’s a link to the presentation http://www.adamdince.com/2015/03/03/branding-yourself/.
Here are a few other pieces of advice that I hope your readers take to heart:
· Work hard!
· Don’t expect to be given anything—you’ve got to earn it
· Always over-deliver
· Do what you say you’re going to do
· Character and integrity are the two most important traits you have
· Let your personality shine. Be yourself.
· Learn as much as you can about everyone else’s job
· Don’t worry about your five year plan, you’ll figure it out
· Have fun
· Find good mentors
· Find someone junior to mentor
· Enjoy the happy hours—you’ll need them